Building the digital infrastructure of action sports

Unslash designs and builds digital platforms and tools for federations, event organisers, brands and athletes. Every engagement gives the group first-hand knowledge of what the industry needs, which is where the products of the group start.

Echo(unit) delivers content production, community management and brand activation for action sports organisations. It keeps the group present in the field, season after season.

The good layer covers visual identity, art direction and product design. It works for the ventures of the group first, and maintains the design system that keeps every brand consistent.

ActionSporTech studies the action sports industry through market research, ecosystem mapping and audit work. Its publications give the group and the wider industry a shared factual base to work from.

Ascent selects early-stage founders in action sports and supports them with strategic guidance, product work and direct access to the ecosystem, in partnership with EuroSIMA and Mont X.

[VRSVS]* lets the audience judge riders live during a competition, alongside the official panel. It has run in live conditions on the Freeride World Tour, in Andorra and Verbier.

Uncorpo gives riders a simple way to design, sell and ship their own merchandise, with no stock to carry and no upfront cost. It turns an audience into a revenue line for the athlete.

InPulse documents the cultural, technological and economic shifts reshaping action sports. It reaches an audience of industry professionals, founders and operators across Europe.

Dropzone is the audio extension of the media arm of the group, produced alongside InPulse and ActionSporTech. Format and first season are in preparation.

Tricks.Highlights curates and publishes high-impact action sports performances sourced directly from the community, with credit to the riders and creators behind them.

SWRN+ tells fans where and when to watch action sports competitions, live or on replay. One schedule covers skate, surf, snowboard, BMX, mountain bike and parkour, with the link to each broadcast and a source behind every time slot.

FULL PART brings together the action sports films published on YouTube: documentaries, brand films and filmmaker films, from snowboarding and skateboarding to surfing, BMX, MTB and FMX. Each film is sorted, credited and plays in full from its rights holder's channel.

Exaphase is the governance layer of the group. It sets long-term direction, holds intellectual property and allocates capital across independent studios, products and programs. Its role is to keep the ecosystem coherent while each entity grows on its own trajectory.